Limited to connectivity and infotainment applications, automakers used this While these early implementations were generally Technologies in order to address cyber security vulnerabilities and other Report, highlighting how OEMs were beginning to integrate software update Update technology creates the foundation for digital experiencesĭefined car enablers (source: SBD Insight: Software Defined Cars)Īutomotive released the first edition of its “Automotive Over the Air Updates” Its own way to compete with such a customer experience. Has managed to maintain an edge in competitive differentiation through its E/EĬapabilities, while the rest of the industry began research and development of Such a platform requires years of design and development, yet Tesla Platform that allows for continuous software updates over the lifetime of the Years, Tesla has highlighted the value of an internally managed software Retention and monetization of vehicle services. ![]() ![]() Solutions are driving new business and customer engagement models that focus on Updates, increasingly abstracted and capable E/E platforms, and cloud/edge Long-term customer relationships and experiences. Pace, driven by the critical role software development plays in building SBD Insight: The critical role of software in building next-generation experiencesĪutomotive OEMs are disrupting their own supply chains at a record
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